169 episodes
The Recognized Authority Alastair McDermott - The Recognized Authority
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- Business
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5.0 • 4 Ratings
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The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
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Behind the Scenes: Building a Book from a Podcast
Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?
In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.
Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.
He discusses:
Leveraging podcast conversations to scope out a book's structure and themesExploring the tension between AI tools and authentic thought leadershipTesting ideas and hypotheses through expert interviewsDeveloping a useful, practical resource for readers
Don't miss this rare glimpse into the making of a thought-provoking book.
Key Insights:
Repurposing podcast content into a book can be an effective strategyHaving conversations with experts helps scope out a book's themes and structureCreating useful, practical content is essential for building authorityPodcasting allows synthesizing diverse perspectives on an emerging topic like AIHigh-quality content like books and podcasts will help build sustained authority
Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.
"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com -
Thought Leadership in the AI Era: Maintaining Authenticity and Credibility
In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.
Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.
The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges.
Key topics discussed include:
Defining thought leadership in the age of AINavigating the ethical considerations of using AI toolsMaintaining authenticity and personal branding in an AI-driven landscapeLeveraging AI for content creation, ideation, and repurposingUnderstanding the evolving legal and intellectual property implications
Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership.
Key Insights:
Thought leaders must grapple with the tension between using AI tools to enhance productivity and maintaining authentic, credible contentDefining clear guidelines and policies for the use of AI is crucial to preserve personal brand and thought leadership integrityAI can be leveraged for content ideation, generation, and repurposing, but care must be taken to avoid generic, inauthentic outputEthical considerations around privacy, bias, and misinformation must be addressed when incorporating AI into thought leadership strategiesDeveloping AI literacy and staying up-to-date on the rapidly evolving technology is essential for thought leaders
Strategies:
Establish a clear AI usage policy and be transparent with your audience about how you are leveraging AI toolsUtilize AI for tasks like research, data analysis, and content formatting, but maintain human oversight and approval for final outputsExperiment with AI-powered tools for ideation, brainstorming, and repurposing content, but avoid over-reliance on AI for core thought leadership contentContinuously educate yourself on the capabilities and limitations of AI to make informed decisions about its integration into your workflows
Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthori -
From 6 to 7 Figures Consultancy Revenue Growth with Danilo Kreimer
Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures.
In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth.
Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance of "fiduciary advice" and understanding the unique nature of consulting as a "credence good."
Here are some of the valuable topics covered:
The dangers of generic marketing advice for consultantsOvercoming emotional barriers to strategic decision-makingQuick wins for generating momentum and boosting revenueThe power of specialization and creating a focused brandBuilding trust and credibility in a high-risk, high-stakes industry
Tune in to gain insights from Danilo's extensive experience in helping consultants unlock their revenue potential and transform their business.
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/from-6-to-7-figures/ 👈👈
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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com -
The Marketing Secret You've Been Missing
I was asked for the"secrets" I have for marketing.
The biggest secret is this:
*drum roll*
Vertical specialization
*Jedi Wave* "this is the secret you've been looking for"
Really?
Yes, really.
Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy.
Why is it a secret?
Because niching down to a single vertical scares the crap out of people.
There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.)
And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile.
What's my call to action?
Simple: don't just take my word for it:
Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast.
Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize.
Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization.
Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor.
In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community.
Thank you for attending my TED rant. -
Thought Leadership Beyond the Book
Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility?
In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and thought leaders. The conversation delves into the pros and cons of leveraging AI for automating content repurposing across multiple formats like podcasts, blogs, and videos. While AI assistance can streamline workflows, the speakers emphasize the irreplaceable value of the human writing and editing process for clarifying expertise.
They examine the potential of podcasting, video content, and live interactive sessions to humanize brands and build authentic connections that AI struggles to replicate. They discuss strategies for demonstrating true mastery through unscripted Q&As, webinars, and cultivating a vast body of work.
Key Insights
Leveraging AI for content repurposing across formats can save time but may devalue human-created content.Traditional writing and editing help clarify thinking and develop deep expertise.Video content, live interactions, and formats like live streaming and webinars build human connections that AI currently struggles to replicate, emphasizing the importance of unscripted expertise.Having a large and diverse body of authentic work across multiple content platforms is harder for AI to convincingly mimic than individual assets.Interactive elements, such as live Q&As, are crucial for demonstrating proven mastery in a field.Use AI writing tools with extensive input, such as custom GPTs, uploading your own works, and using dictation, to retain your unique voice.Prioritize video and podcasting now, while these media still carry inherent credibility.Finding balance in understanding AI's capabilities without ignoring or fearing the technology is key.
Check out Alastair's new show The AI-Powered Thought Leader
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority
💻 - WEBSITE: https://TheRecognizedAuthority.com -
The Future of Thought Leadership
How does an aspiring thought leader stay authentic and credible in the age of AI?
As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch?
In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation.
Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice.
Topics include:
Defining thought leadership and its core principlesThe potential benefits and risks of AI in content creationPractical tips for striking the right balance between AI and human expertiseEthical considerations and transparency around AI useThe future of thought leadership in the AI era
Will AI undermine the value of human effort and marginalize intellectual labor? Or can we harness its power to amplify our ideas and reach new heights of influence?
Don't miss this insightful episode that will reshape your understanding of AI's role in thought leadership.
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy
💻 - WEBSITE: https://TheRecognizedAuthority.com
Customer Reviews
Marketing for Consultants
Alastair has a fresh take on the old problem of how to market yourself as an expert.
Lots of well chosen interviewees and the episodes generally are a mix of strategic insights and actual tactics to implement.
My favourite podcast!
The Recognized Authority is my favourite podcast and in my opinion the best for independent consultants. Alastair always invites really good guests and asks great questions to ensure every episode offers real value to the listener. I would go so far as to say that some episodes have been masterclasses!
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