1 hr 5 min
How to Create Bingeworthy Content with Tracy Hazzard The Recognized Authority
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- Marketing
As consumers, we love to binge on content. Netflix discovered this a few years ago and started releasing entire seasons of TV shows in one go.
Podcasters know this because we get messages from listeners saying things like "Hey, I found your show at the weekend and just listened to 35 episodes". (It's astonishing, but it really does happen!)
YouTube creators know all about it, and try to make it so that it's not just one video, but their entire channel that is bingeworthy."
In this episode, Tracy Hazzard and Alastair McDermott discuss what makes some content bingeworthy and other content NOT, why some creators' approach is far more effective, and why podcasts are particularly bingeable.
They also discuss why blogging is still hugely valuable, the connection between deep expertise, curiosity, and curation, and how to use curation to help your audience find the content relevant for them.
“When somebody is a deep expert, they curate really well within their area, they're choosing guests and topics really well, the way they ask their questions narrows in on the most valuable takeaways. That's their binge factor.” -- Tracy Hazzard on The Recognized Authority podcast
“If we show care for others and we're putting our audience first, we're putting what's in your best interest first. If I do that, then I build trust faster than me saying "I'm an expert, I'm an authority". I don't have to say that, if I'm out there putting out things that are useful to you.” -- Tracy Hazzard on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/create-bingeworthy-content/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
As consumers, we love to binge on content. Netflix discovered this a few years ago and started releasing entire seasons of TV shows in one go.
Podcasters know this because we get messages from listeners saying things like "Hey, I found your show at the weekend and just listened to 35 episodes". (It's astonishing, but it really does happen!)
YouTube creators know all about it, and try to make it so that it's not just one video, but their entire channel that is bingeworthy."
In this episode, Tracy Hazzard and Alastair McDermott discuss what makes some content bingeworthy and other content NOT, why some creators' approach is far more effective, and why podcasts are particularly bingeable.
They also discuss why blogging is still hugely valuable, the connection between deep expertise, curiosity, and curation, and how to use curation to help your audience find the content relevant for them.
“When somebody is a deep expert, they curate really well within their area, they're choosing guests and topics really well, the way they ask their questions narrows in on the most valuable takeaways. That's their binge factor.” -- Tracy Hazzard on The Recognized Authority podcast
“If we show care for others and we're putting our audience first, we're putting what's in your best interest first. If I do that, then I build trust faster than me saying "I'm an expert, I'm an authority". I don't have to say that, if I'm out there putting out things that are useful to you.” -- Tracy Hazzard on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/create-bingeworthy-content/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
1 hr 5 min